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What If?

bmi Still Existed?

In this harmless fun exercise, I take an educated guess at how the bmi group fleet might have developed had they not closed down.

Background

As most of you will know, the majority of bmi entered the history books in 2012, with the mainline division absorbed into British Airways and the low cost bmibaby division shut down. bmi regional survived and was rebranded as "flybmi" by new owners, before later merging with Loganair in 2015, although both continued to be run as separate airlines. In February 2019 flybmi was placed into administration and ceased operations, with Loganair taking on their fleet.

Prior to all of this, in October 2008 long-time majority owner Sir Michael Bishop exercised a "put option" that forced the sale of his 50% shareholding onto Lufthansa whether they liked it or not (they already owned 30%).

When you look at Lufthansa's portfolio of airlines, bmi seemed like the perfect fit, you would have expected Lufthansa to have made a go at turning the loss-making airline around, and a damn successful one at that. Alas not. With the benefit of hindsight, it would have been much better had Virgin Atlantic merged with bmi instead - they are known to have made two attempts, once in the early 2000s, then again when they tried to hijack IAG's acquisition from Lufthansa.

It's also worth noting that bmi in their latter years were suffering from an identity crisis; one minute the "British Midland" suffix was dropped, then it wasn't, then they were becoming low cost by dropping business class, then they were focusing on premium etc etc.

Aircraft Fleet

At the time of their takeover by British Airways, bmi's fleet consisted of the following:

REG A/C TYPE OPERATOR CONFIG NOTES
Airbus A330-200: 2
G-WWBD Airbus A330-243 bmi British Midland C42 Y156  
G-WWBM Airbus A330-243 bmi British Midland N/A  
Airbus A321-200: 7
G-MEDF Airbus A321-231 bmi British Midland C31 Y118  
G-MEDG Airbus A321-231 bmi British Midland C31 Y118  
G-MEDJ Airbus A321-231 bmi British Midland C31 Y118  
G-MEDL Airbus A321-231 bmi British Midland C31 Y118  
G-MEDM Airbus A321-231 bmi British Midland C31 Y118  
G-MEDN Airbus A321-231 bmi British Midland C31 Y118  
G-MEDU Airbus A321-231 bmi British Midland C23 Y131  
Airbus A320-200: 7
G-MEDH Airbus A320-232 bmi British Midland C22 Y102  
G-MEDK Airbus A320-232 bmi British Midland C22 Y102  
G-MIDO Airbus A320-232 bmi British Midland C24 Y108  
G-MIDS Airbus A320-232 bmi British Midland Y162  
G-MIDT Airbus A320-232 bmi British Midland C20 Y108  
G-MIDX Airbus A320-232 bmi British Midland CY156  
G-MIDY Airbus A320-232 bmi British Midland C20 Y108  
Airbus A319-100: 11
G-DBCA Airbus A319-131 bmi British Midland CY130  
G-DBCB Airbus A319-131 bmi British Midland CY130  
G-DBCC Airbus A319-131 bmi British Midland CY130  
G-DBCD Airbus A319-131 bmi British Midland CY130  
G-DBCE Airbus A319-131 bmi British Midland CY130  
G-DBCF Airbus A319-131 bmi British Midland CY130  
G-DBCG Airbus A319-131 bmi British Midland Y144  
G-DBCH Airbus A319-131 bmi British Midland Y144  
G-DBCI Airbus A319-131 bmi British Midland Y144  
G-DBCJ Airbus A319-131 bmi British Midland Y144  
G-DBCK Airbus A319-131 bmi British Midland Y144  
Boeing 737-300: 12
G-OBMP Boeing 737-3Q8 bmibaby Y148 "Robin Hood Baby"
G-ODSK Boeing 737-37Q bmibaby Y148 "Baby Dragon Fly"
G-OGBD Boeing 737-3L9 bmibaby Y148 "Little Duncan"
G-TOYD Boeing 737-3Q8 bmibaby Y148 "Surf's Up Baby"
G-TOYF Boeing 737-36N bmibaby Y148 "Rainbow Baby"
G-TOYG Boeing 737-36N bmibaby Y148 "Butterfly Baby"
G-TOYH Boeing 737-36N bmibaby Y148 "Baby of the North" - pfft!
G-TOYI Boeing 737-3Q8 bmibaby Y148 "Tinylife Baby"
G-TOYJ Boeing 737-36M bmibaby Y148 "Pudsey Baby"
G-TOYK Boeing 737-33R bmibaby Y148 "Jump In Baby"
G-TOYL Boeing 737-36N bmibaby Y148 "Rainbow Baby"
G-TOYM Boeing 737-36Q bmibaby Y148 "Groovy Baby"
Boeing 737-500: 2
G-BVKB Boeing 737-59D bmibaby Y131 "Jelly Baby"
G-BVZE Boeing 737-59D bmibaby Y131 "Little Costa Baby"
Embraer ERJ-145: 17
G-EMBI Embraer ERJ-145EU bmi regional Y49  
G-EMBJ Embraer ERJ-145EU bmi regional Y49  
G-EMBN Embraer ERJ-145EU bmi regional Y49  
G-EMBP Embraer ERJ-145EU bmi regional Y49  
G-RJXA Embraer ERJ-145EP bmi regional Y49  
G-RJXB Embraer ERJ-145EP bmi regional Y49  
G-RJXC Embraer ERJ-145EP bmi regional Y49  
G-RJXD Embraer ERJ-145EP bmi regional Y49  
G-RJXE Embraer ERJ-145EP bmi regional Y49  
G-RJXF Embraer ERJ-145EP bmi regional Y49  
G-RJXG Embraer ERJ-145EP bmi regional Y49  
G-RJXH Embraer ERJ-145EP bmi regional Y49  
G-RJXI Embraer ERJ-145EP bmi regional Y49  
G-RJXM Embraer ERJ-145MP bmi regional Y49  
G-RJXN Embraer ERJ-145MP bmi regional Y49  
G-RJXO Embraer ERJ-145MP bmi regional Y49  
G-RJXR Embraer ERJ-145EP bmi regional Y49  
Embraer ERJ-135: 4
G-RJXJ Embraer ERJ-135ER bmi regional Y37  
G-RJXK Embraer ERJ-135ER bmi regional Y37  
G-RJXL Embraer ERJ-135ER bmi regional Y37  
G-RJXP Embraer ERJ-135ER bmi regional Y37  
  • Whilst there is some variation, more often than not in airline seating configurations C = Business, W = Premium Economy and Y= Economy. CY is presumably interchangable based on sales.

  • bmi had already disposed of their own 10-strong fleet of A321s when they inherited and kept BMEDs examples having taken over that airline in February 2007.

  • The config of A332 G-WWBM is not known, however G-WWBB which had left the fleet in March 2010 is noted as C18 W30 Y170. They also had a fourth example - G-WWBC - which on delivery was immediately leased to Emirates as A6-EAS. They reportedly almost recalled it at one point.

  • Unlike most LCCs who were rapidly expanding, bmibaby had actually disposed of eight B733s and six B735s on top of what's listed above.

  • Four of the above E145s never made it to Loganair.

Today

So what would their fleet look like had they still been around today? It's hard to see past NEOs, and despite Lufthansa Group placing their order prior to the takeover, it can be assumed that an expansion of that order would more than likely have covered bmi.

Another aspect to consider, is that if aircraft have similar operating costs - you go for the larger version, which is why the A319neo / A330-800 are not selling well at all (which begs the question why the original A319 / A330-200 did).

Based on the above, the A330-900 would seem the logical replacement for the A330-200, however, given the A330-900 and A350-900 offer similar capacity/range and compete for the same market, you wouldn't necessarily expect Lufthansa to order a very limited amount of a brand new type just for one subsidiary. It is therefore more likely they would convert options on a type they already operate.

Given the opportunity to expand at Heathrow is limited, I've kept the narrowbody fleet at 25 but altered the split between types. I've thrown an extra widebody in the mix based on their original A332 order.

In their latter years, bmi placed a heavy focus on developing the medium/long haul routes they inherited from BMED, that stretched the legs of their A321s to their limits, with some routes having to make tech stops. This was one of their smarter moves towards the end. It's no coincidence a number of failed start-up attempts have targeted similar markets - Hans Airways, Sentra Airways, flypop and Global Airlines (they could do a lot worse than combining their efforts). With that in mind, I've split their A321neo order between the regular model, and XLRs.

To slightly contradict the above logic of not buying an A319 because you might as well have an A320, airlines appear to be using the A220-300 in the former A319ceo role. I could see bmi needing it for some of their thinner/shorter routes that the ERJ operated out of Heathrow towards the end - let's be honest, you don't really want feeder aircraft in Heathrow.

You'll notice below I've gone with Pratt-and-Whitney powered NEOs, this is for engine-type commonality with the A220/ATR.

Speaking of ATR, I feel the ERJs would still be in active service with bmi regional but at some point they'll need replacing, and when it comes to regional connectivity the ATR is the only game in town these days. I don't feel they'd order the 42, again because you might as well have the extra seats of the 72 for the same operating cost, and whilst a 72-seat aircraft is quite a jump from a 49-seater - the difference in operating costs of the ATR more than offsets the risks of not filling the extra capacity. That said, I have gone with less ATRs than the ERJs they would replace, to factor in the ones already replaced at Heathrow by A220s, and the fact they seemed to have more ERJs than they needed elsewhere as well.

For bmibaby, it's hard to see past the mainline A319s/A320s being reconfigured and handed down to replace the Boeing 737s, with a few more A319s sourced to cater for expansion. Longer term, more A320neos would likely be the order of the day.

REG A/C TYPE OPERATOR CONFIG NOTES
Airbus A350-900: 4
G-WWBE Airbus A350-941 bmi British Midland C30 W26 Y262  
G-WWBF Airbus A350-941 bmi British Midland C30 W26 Y262  
G-WWBG Airbus A350-941 bmi British Midland C30 W26 Y262  
G-WWBH Airbus A350-941 bmi British Midland C30 W26 Y262  
Airbus A321-200NY(XLR): 6
G-XBDN Airbus A321-271NY(XLR) bmi British Midland C16 Y168  
G-XBDO Airbus A321-271NY(XLR) bmi British Midland C16 Y168  
G-XBDP Airbus A321-271NY(XLR) bmi British Midland C16 Y168  
G-XBDR Airbus A321-271NY(XLR) bmi British Midland C16 Y168  
G-XBDS Airbus A321-271NY(XLR) bmi British Midland C16 Y168  
G-XBDT Airbus A321-271NY(XLR) bmi British Midland C16 Y168  
Airbus A321-200NX: 5
G-XBDI Airbus A321-271NX bmi British Midland CY220  
G-XBDJ Airbus A321-271NX bmi British Midland CY220  
G-XBDK Airbus A321-271NX bmi British Midland CY220  
G-XBDL Airbus A321-271NX bmi British Midland CY220  
G-XBDM Airbus A321-271NX bmi British Midland CY220  
Airbus A320-200N: 8
G-XBDA Airbus A320-271N bmi British Midland CY180  
G-XBDB Airbus A320-271N bmi British Midland CY180  
G-XBDC Airbus A320-271N bmi British Midland CY180  
G-XBDD Airbus A320-271N bmi British Midland CY180  
G-XBDE Airbus A320-271N bmi British Midland CY180  
G-XBDF Airbus A320-271N bmi British Midland CY180  
G-XBDG Airbus A320-271N bmi British Midland CY180  
G-XBDH Airbus A320-271N bmi British Midland CY180  
Airbus A320-200: 7
G-MEDH Airbus A320-232 bmibaby Y180  
G-MEDK Airbus A320-232 bmibaby Y180  
G-MIDO Airbus A320-232 bmibaby Y180  
G-MIDS Airbus A320-232 bmibaby Y180  
G-MIDT Airbus A320-232 bmibaby Y180  
G-MIDX Airbus A320-232 bmibaby Y180  
G-MIDY Airbus A320-232 bmibaby Y180  
Airbus A319-100: 18
G-DBCA Airbus A319-131 bmibaby Y156  
G-DBCB Airbus A319-131 bmibaby Y156  
G-DBCC Airbus A319-131 bmibaby Y156  
G-DBCD Airbus A319-131 bmibaby Y156  
G-DBCE Airbus A319-131 bmibaby Y156  
G-DBCF Airbus A319-131 bmibaby Y156  
G-DBCG Airbus A319-131 bmibaby Y156  
G-DBCH Airbus A319-131 bmibaby Y156  
G-DBCI Airbus A319-131 bmibaby Y156  
G-DBCJ Airbus A319-131 bmibaby Y156  
G-DBCK Airbus A319-131 bmibaby Y156  
G-DBCL Airbus A319-131 bmibaby Y156  
G-DBCM Airbus A319-131 bmibaby Y156  
G-DBCN Airbus A319-131 bmibaby Y156  
G-DBCO Airbus A319-131 bmibaby Y156  
G-DBCP Airbus A319-131 bmibaby Y156  
G-DBCR Airbus A319-131 bmibaby Y156  
G-DBCS Airbus A319-131 bmibaby Y156  
Airbus A220-300: 6
G-ZZOA Airbus A220-300 bmi British Midland CY145  
G-ZZOB Airbus A220-300 bmi British Midland CY145  
G-ZZOC Airbus A220-300 bmi British Midland CY145  
G-ZZOD Airbus A220-300 bmi British Midland CY145  
G-ZZOF Airbus A220-300 bmi British Midland CY145  
G-ZZOG Airbus A220-300 bmi British Midland CY145  
ATR 72-600: 17
G-RTPA ATR 72-600 bmi regional Y68  
G-RTPB ATR 72-600 bmi regional Y68  
G-RTPC ATR 72-600 bmi regional Y68  
G-RTPD ATR 72-600 bmi regional Y68  
G-RTPE ATR 72-600 bmi regional Y68  
G-RTPF ATR 72-600 bmi regional Y68  
G-RTPG ATR 72-600 bmi regional Y68  
G-RTPH ATR 72-600 bmi regional Y68  
G-RTPI ATR 72-600 bmi regional Y68  
G-RTPJ ATR 72-600 bmi regional Y68  
G-RTPK ATR 72-600 bmi regional Y68  
G-RTPL ATR 72-600 bmi regional Y68  
G-RTPM ATR 72-600 bmi regional Y68  
G-RTPN ATR 72-600 bmi regional Y68  
G-RTPO ATR 72-600 bmi regional Y68  
G-RTPP ATR 72-600 bmi regional Y68  
G-RTPR ATR 72-600 bmi regional Y68  
  • Registration sequences as follows: A350 - continuation of the A330 sequence. NEOs - "X" being a placeholder and "BD" their IATA code. A220 - "ZZO" being "220" in letters. RTP - "Regional Turbo Prop".

I attempted to generate images of the fictional fleet using AI, the results were interesting to say the least. I then turned to the Flight Simulator community, to my surprise nothing much doing there either. Ah well.

Do you have any thoughts on what bmi might look like in 2025? Let us know using the Contact Us link!

The next entry in this aviation article equivalent of the Carry On films will be a sort of bmi part 2, as I take a look at the trajectory bmibaby might have taken at Teesside had they not axed the base.